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  • Michael Lane

21st Century themes: Generation C

Whoever invented the terms Baby Boomers, Generation X, Generation Y, Millennials and the iGeneration were referring to groups of people by the years of their birth. Just to confuse everyone, someone has come up with the term Generation C to label the growing number of people who use mobile technology. While the expression is non sequitur and is often interchangeable with Millennials anyway, the term helps highlight how connected people of all ages are poised to transform consumer technology and other sectors throughout the 21st century.

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